Why Should start-ups Outsource?
Starting a company from the very beginning is stressful, inherently so.
To build a company from mere grassroots to a freestanding tower of success is never going to be an easy ride, but it can be easier with a little help.
As a founder, manager or director of a start-up company you have to somehow not only manage your sales, marketing, business development and all other elements of business, but you are expected to excel in them.
Frankly, it can seem daunting or damn near impossible to be an expert in all of those fields, but the good news is there’s a solution, and it’s name is StartUp Navigator.
Why Outsource So Early On?
As a start-up, you are in a unique position, where you can find out what works and what doesn’t in your business, without causing too much of a storm.
So in theory, outsourcing is the perfect strategy right? Depending on budget you can outsource for as long or as short as you need, without being locked into restrictive contracts.
You can avoid losing time and money in hiring and training up different members of your workforce, whilst simultaneously having the comfort of knowing that the outsourced sales agency wont simply switch jobs and leave you low on staff and too high in demand.
You get experienced and knowledgeable professionals with an deep understanding of their role and how to be most effective within it.
Whilst that is all true, if only it were that simple.
Outsourcing Sales & Marketing the Right Way
The most crucial factor to getting the most out of outsourcing your sales and marketing is choosing the right agency to do it.
Many start-up companies don’t have the budget to afford the more expensive end of outsourcing and when a significant number are relying on start-up loans and funding, it becomes even more important to maximise ROI.
This is the main reason why StartUp Navigator opted for ecommerce, 100% transparent, services packages. What you see is what you get, meaning you can avoid unnecessary meetings and time wasting.
(If you’re interested in learning more about the creation of StartUp Navigator, then why not read Our StartUp Story. )
There's nothing worse than going through multiple pitches and meetings, just to realise that you can’t afford their services anyway.
The Best of Both Worlds
One of the most beneficial aspects of outsourcing specifically for start-up companies is that you can simply outsource up until you’re ready to take on the work ‘in-house’.
This is great for business owners who are starting from the very beginning as it means that you can work collaboratively with your agency, and give them more or less tasks to cover, depending on your requirements.
For example, if you’re a pro in the engineering field and you’re passionate about growing your business but you don’t know the first thing about marketing, an agency can take all the marketing off your shoulders until you’re ready to do it yourself.
Not for Everybody
One important thing to remember is that despite the clear advantages of outsourcing as a start-up, it’s not for everyone.
For some, it is important to have someone working full time in a specialist role and for others they have the budget and time to take this route, although, it never hurts to discuss the possibilities with consultants first.
Talk to a StartUp Expert
If you’d like to discuss outsourcing different elements of your business to StartUp Navigator then reach out to one of our industry leaders today.
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